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Hepburn Financial Advisors is a fee-based financial planning organization dedicated to helping successful people chart their financial course. Everyone deserves sound advice and no one should have to sacrifice objectivity to get it. For that reason we believe that the fee based service model is superior to the commission only model because our interests are aligned with our clients'. Once the planning phase is completed, our ability to implement planning recommendations with best of breed providers allows you to know that you don't have to "go it alone" to get the job done... so you can do what you do best. By placing your needs and objectives ahead of all else, we can truly live up to our motto – "Keep Trust".


To deliver the best advice to our clients, financial and otherwise, so that they can lead more rewarding and fulfilling lives with confidence that they have made the right decisions along the way.



Since before he did his first stock trade in 1983, Doug Hepburn has been fascinated with the markets, personal financial planning and helping clients to manage their financial affairs more efficiently.

As a CPA Doug was instilled with the principals of integrity and objectivity, while learning how to make the tax code work for clients as opposed to against them.

Like the statue of Commodore John Barry (behind Independence Hall in Philadelphia) our role is to point you in the direction to reach your goals and help you navigate through the inevitable storms that will arise so that you can arrive at your destination in tact.



To build an organization that delivers consistently on its promises so that when clients are asked who they trust ours is the first name that comes to mind.

Our Team

Charlotte The Cat

Charlotte The Cat

Emotional Support Animal

Juliet Hendrickson

Juliet Hendrickson, JD

Senior Attorney, Advanced Planning

Morgan Hepburn

Morgan Hepburn

Marketing Intern

Strategic Partners

Our Process

Cetera is a group of independent broker dealers and registered investment advisors providing the infrastructure necessary for firms like Hepburn Financial Advisors to serve the needs of clients at all points on the spectrum.

Our History

A subsidiary of BNY Mellon, Pershing is one of the largest institutional clearing and custody firms in the world and provides clearing support to companies like Cetera.

What makes us different?

It's not just about money

The core of what we do is help clients to make smart decisions about their money. While many of these choices surround the financial implications of taxes, investments and risk management, there are just as many decisions that are non-financial. Whether it's the issues that come with sudden wealth or the values you want to impart to future generations, we're there to assist with sound advice.

Being an Advocate

Years of experience have prepared us to guide you through your life transitions.

Finding Opportunities

Trust. Honesty. Integrity. We believe values matter, and we live by ours every day.

Connecting You to Professionals

Want to learn more about retirement, social security, or estate strategies? We have a wealth of resources.